Nike Stocks Close at Record High Following Controversial Colin Kaepernick Endorsement

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Following their controversial endorsement of Colin Kaepernick, Nike stocks closed at a record high on Friday (Sep. 14) of $83.49 per share—the company’s sixth straight day of closing all-time highs.

This follows a number of Nike “fans” destroying their gear after the brand unveiled Kaepernick as the face of their popular “Just Do It” campaign.

Believe in something, even if it means sacrificing everything. #JustDoIt

— Colin Kaepernick (@Kaepernick7) September 3, 2018

The day after Nike released the ad featuring Kaepernick, Nike’s stocks fell to $79.60, prompting media outlets to report that investors weren’t happy about the promotion. However, 10 days later, the naysayers were proven wrong as the stock has risen 5% since announcing the marketing partnership.

Fortune reports:

Kaepernick took a knee while the national anthem played during a football game in 2016, protesting the way some police officers treated African-Americans. Donald Trump